UNDERSTANDING MEDIA CONSUMPTION PATTERNS NOWADAYS

Understanding media consumption patterns nowadays

Understanding media consumption patterns nowadays

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Below is an intro to some existing trends and practices in television and content viewing.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form video content, the way in which people are getting their updates is also evolving. People are significantly turning towards internet news sources, rather than viewing television, to discover the latest worldly affairs. Nevertheless, at the same time, due to a consistent circulation of information, people are coming to be overwhelmed by substantial quantities of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is clearer and much easier to follow. Nowadays it is common to find news channels that have large followings on social media sites. This pattern can be verified by the CEO of the fund that owns Euronews, for example. Using this approach has been necessary for providing individuals with dependable and verified news sources, in a format they can easily relate to.

In the last few years, with the growth of digital content, the way in which people take in content has changed considerably. For several years, conventional tv was the primary source of home entertainment for the majority of people. Nevertheless, since the development of internet streaming services, many viewers are averting from set up television, specifically among younger individuals. Instead, global media content analysis reveals that more people are buying memberships to streaming services, which strongly evidences the shift in audience intake habits. These options are popular for allowing people to see the programs and films they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a prominent media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing preferences in the marketplace.

In the present digital age, smart phones have become one of the most commonplace instruments that people are using to view videos and access media. Nowadays, many social media channels are offering unlimited feeds of brief, successive videos, that are growing in popularity among mobile phone users. In . fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms permit users to see a collection of selected videos and interact quickly, making these videos a lot more appealing and addicting than traditional media. Short form videos are also being used more often for news and educational functions, not just for home entertainment. Subsequently, this trend is changing the way people are actively looking for and expecting to get knowledge, in a faster, much shorter and more visible format.

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